Twitter marketing is a growing trend and as everyone knows, Twitter is exploding! It has been mentioned on everything from ABC news to local newspapers to President Barack Obama having his own Twitter account. Imagine that, the President himself reading the tweet you wrote about your delicious dinner last night. While that is not likely to happen, with the power of Twitter, it is more likely than ever to! Marketers have realized the potential that is locked within Twitter and are working to take full advantage of it by using Twitter marketing. Twitter marketing is similar to many other Internet marketing techniques.

An individual finds a product or service that he or she wants to sell. This could be anything from an eBook about growing vegetables, hockey sticks or shoes to auto parts. The individual needs to be passionate about what they are doing in order to have the best results. They typically create a Twitter account that is under a username related to their topic or niche. The user then needs to change their background. Having the default Twitter background or failing to change to something related to the niche that an individual is promoting is a marketing killer!

Twitter marketing is similar to many other Internet marketing techniques. An individual finds a product or service that he or she wants to sell. This could be anything from an eBook about growing vegetables, hockey sticks or shoes to auto parts. The individual needs to be passionate about what they are doing in order to have the best results. They typically create a Twitter account that is under a username related to their topic or niche. The user then needs to change their background. Having the default Twitter background or failing to change to something related to the niche that an individual is promoting is a marketing killer! Image is everything, remember that.

While promotion and sales are two of the keys to marketing, it is important to go beyond that when you are using Twitter. Constantly tweeting about promotion may get you unfollowed, as many users are simply not interested in being bothered all day. They want to interact constantly with their clients. Do not think that you are being stupid if you post a silly Twitpic or YouTube video link. Make something funny about your products or pitch an innovative idea. The more ideas you have, the better! Best of all, respond to customers who interact with you on Twitter. Being responsive is extremely important and having tweets sent to a cell phone/smartphone is a crucial point.

Twitter marketing is not going to stop anytime soon. It is probably going to grow bigger and bigger. There are already companies such as Glidden Paint, the Twilight movie and Boost Mobile that are getting the idea of promoting in an online marketing environment. One of the biggest examples to date is Glidden Paint using Sponsored Tweets. Sponsored Tweets is owned by IZEA and is one of the largest online paid Twitter platforms to date. Users are sent offers when an advertiser finds them and they match the advertiser’s criteria. Twitter accounts for the advertiser, in this case, Glidden Paint, can be used to continue the promotion.

Accessing the millions of people with Twitter accounts is the key to any Twitter marketing campaign. Using a tool like a Twitter Adder makes accessing this massive user pool even easier.  The best thing about Twitter is that it costs nothing for a user to create an account. In fact, anyone who wants can sign up for an account or several accounts if they want to. The more effort they put into it, either through the use of a Twitter adder or via natural promotion, the more impressive the results will be!